There
were only a few brands that can adopt
marketing automation systems. The marketing software tuned according to the
corporate strategical need. It leads to the company's growth as it could easily
manage- and it worked.
But, today's companies absorbing marketing
automation systems into their staple software diets. Eventually, a free,
cloud-hosted and open source platform coming out, which is known as
Mautic. Mautic help the marketing automation to reach the masses.
Mautic
is launched in 2014 by DAVID HURLEY, which
is an automation system with all the features an SMB would ever need was enough
to pique my interest. Over fifty
thousands organisations use the Mautic
to grow their business.
You
need to sign up for operating Mautic, a
customized dashboard with an array of widgets are easy to add and drag/drop required interfaces. You can
keep tabs on different widgets like contacts by location, categorize the emails
like read, popular and a much more.
·
You can easily
add contacts and categorize them into
the marketing campaigns rigged with triggers and automated responses.
·
The responses
will come via email, social media or SMS
is also available in the Mautic Pro version.
Mautic’s
ability to integrate with a long list of third party platforms includes
Facebook, Mailchimp, OpenStack, HubSpot, SugarCRM, and Salesforce.
·
As I have told
you earlier, Mautic is free of cost but there are some of the restrictions like
·
You can only add
up to 5000 contacts and 1000 emails per day. If you need more than this, then
go for its PRO version.
Pros
·
Mautic offers a
free and cloud-hosted package
·
Its features
satisfy most of the brands
·
Contact and
campaign management is simple, yet powerful
·
Its landing pages
are really very easy to use
Cons
·
The free versions
limit to just one user account
·
You need to buy
the pro version to get enough benefits
Conclusion
All
in all, Mautic’s characteristic set is wide enough to cover the wants of most —
if not all — SMBs. For those looking to simplicity into marketing automation,
Mautic makes for a potent, yet easy-to-use solution.
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